Founder, Culturematch

Sjiva grew up in Belgium, better known as the land of amazing chocolate, in a multi-cultural family of 9 kids. She moved to Asia 5 years ago and is absolutely fascinated by Asia’s diversity of cultures, religions and developing speeds. No surprise traveling is high on her priority list.

As a psychologist with a Business degree, Sjiva has a natural desire to understand customers and organisations. She promotes ethnographic research (combining immersive customer observation and directed one-on-one interviews) to uncover explicit and, more importantly, implicit customer needs.

With 10 years of experience in running transformation and innovation projects, Sjiva has built a strong foundation in customer research, experience design and organizational design. She is passionate about helping organisations learn and become more customer-centric.

Sjiva has led projects across 15 countries in Asia and lived in Shanghai and Singapore. She strongly believes in giving back to society, especially in the areas of health and education, and mentoring aspiring entrepreneurs & start-ups.

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