Chong YeuSem is unassuming. Sem started career in Hitachi Semiconductors in 1991, in 1995 went on to Silicon Valley. While in SanJose California, Sem experience the dynamics of start-up and entrepreneurship with ISD (Information Storage Devices). ISD’s analog memory storage devices left an indelible mark on Sem and return to Singapore to head his own first semiconductor startup, Winedge & Wireless in 1999, focusing on RF SoC. Winedge failed in 2006 and Sem went on to another career path with VLSI Solution Oy in Finland where he ran their DSP operations. In 2010, again return to Singapore and created his own brand of MP3 players call “theKube”. Sem graduated from Singapore Polytechnic in Electrical Engineering and read post-graduate Radio Frequency Engineering from Nanyang Polytechnic.